John Finneran, a marketing and sales consultant in Connecticut, previously spent more than 15 years as the marketing manager for Unilever. In this capacity, Connecticut resident John Finneran handled all profit and loss matters in addition to overseeing the company’s advertising efforts.
Although advertising can be hugely beneficial to companies, products, or brands, many people are uncertain about how to make sure their advertising efforts are paying off. Companies must have a good return on their advertising investment, otherwise, they end up losing money instead of gaining it.
Often, checking ad success involves tracking pre-ad campaign numbers. This includes monitoring website traffic, phone inquiries, retail store traffic, or total sales over several months. Once the ad campaign begins, and after it ends, business owners must continue monitoring such data. Doing so provides them with baseline numbers for their business without advertising, along with information about how the ad may have affected their company.
Another way of checking ad success is by implementing advertisements that require customer engagement. These include offering coupons or creating ads that offer deals when the ad is mentioned. Business owners can take note of the number of coupons or ad mentions they get from customers during the advertising period.
Similarly, companies that include phone numbers in their ads can use different extensions for each ad, enabling them to directly monitor phone orders coming in.
Although advertising can be hugely beneficial to companies, products, or brands, many people are uncertain about how to make sure their advertising efforts are paying off. Companies must have a good return on their advertising investment, otherwise, they end up losing money instead of gaining it.
Often, checking ad success involves tracking pre-ad campaign numbers. This includes monitoring website traffic, phone inquiries, retail store traffic, or total sales over several months. Once the ad campaign begins, and after it ends, business owners must continue monitoring such data. Doing so provides them with baseline numbers for their business without advertising, along with information about how the ad may have affected their company.
Another way of checking ad success is by implementing advertisements that require customer engagement. These include offering coupons or creating ads that offer deals when the ad is mentioned. Business owners can take note of the number of coupons or ad mentions they get from customers during the advertising period.
Similarly, companies that include phone numbers in their ads can use different extensions for each ad, enabling them to directly monitor phone orders coming in.
